These books do not go out of date like magazines, contain multiple short items to read, and books are rarely stolen like magazines are.
| Book Title | Approximate Cost | ISBN |
|---|---|---|
| 14,000 Things to be Happy About | $7.00 | 0-89480-370-0 |
| Curious Customs | $10.00 | 0-517-56654-0 |
| Dinotopia | $30.00 | 1-878685-23-6 |
| Fabulous Fallacies | $10.00 | 0-517-54700-7 |
| Incredible Fishing Stories | $12.95 | 0-944406-09-2 |
| Life Laughs Last | $10.95 | 0-671-68797-2 |
| Life Smiles Back | $10.95 | 0-671-67222-3 |
| Milton Berle's Private Joke Book | $18.00 | 0-517-58716-5 |
| The Indisposable Calvin and Hobbes | $13.00 | 0-8362-1898-1 |
| The Mysteries of Harris Burdock | $15.95 | 0-395-35393-9 |
| The People's Book of Medical Tests | $12.95 | 0-671-55377-1 |
| The Whole Earth Catalog | $15.00 | 0-385-23641-7 |
| Quirky Quotations | $10.00 | 0-517-58560-x |
Other quick-item coffee-table type books such as cartoon compilations, photo complilations, art catalogs, etc., tailored to fit the interests of your patient types rather than your own interests. Cartoon compilations are especially good as they improve the patient's mood.
Recommended Magazines
| Magazine Title | ISSN/phone |
|---|---|
| Coping /Living with Cancer | 1043-8637 |
| Hispanic | 800-251-2688 |
| Heart and Soul (African American Health) | 515-242-0283 |
| Mens' Health | 610-967-5171 |
| New Choices (retirement) | 1041-6227 |
| Parents | 800-727-3682 |
| Prevention (health) | 610-967-5171 |
| Sesame Street | 0049-0252 |
| Mad Magazine (adolescent) | 800-462-3624 |
| Gray's Sporting Journal (sohpisticated hunting and fishing) | 0273-6691 |
| People Vogue (the most popular for teen and adult women) Health | |
| Health |
Reprinted with permission from CALIFORNIA MDs BUSINESS ADVISOR. Author Keith Borglum is a consultant and medical practice appraiser with Professional Management and Marketing, 3468 Piner Road, Santa Rosa California 95401. Member National Association of Healthcare Consultants, Society of Medical Dental Management Consultants, American Medical Association's Doctors Advisory Network, American Academy of Family Physician's Network of Consultants, California Academy of Family Physician's Consultants on Call, and the Institute of Business Appraisers. Phone 707-546-4433 for consulting information. Permission is granted to reprint or quote any portion of this article provided that both the author and publication are named and two copies or the quoting journal are immediately mailed to the publisher. Phone 1-707-546-4433 for consulting and appraisal information.
Home | Consulting | Books and Articles | Links | Client Comments | Credentials | Contact Us